Twitter might be the abode of witty comebacks and humour, and Instagram might have all the puff and fluff, but Facebook rules where the numbers are concerned. The leading social media platform combines an eclectic mix of fun and seriousness that is hard to find in other virtual communities. The proof is in the almost 2 billion active users it boasts of – far higher than the combined number of active users its rivals have. Facebook’s goal of connecting family and friends is the chief reason it remains the preferred platform for the majority. In these times where more people interact online than physically, it’s not unusual to have more virtual friends compared to “real” friends.