The hot topic in the last two weeks has been the 2018 FIFA World Cup. The tournament holds once in four years and it’s not surprising that it would take over the discourse space. Apart from the adrenalin-inducing effect the event has on football lovers all over the world, regular individuals are also sucked into the frenzy of the month-long competition. However uninterested they may be, they are not completely immune to the buzz and activities that come with the game. It’s practically impossible not to “stumble” into conversations or arguments or some good old banter relating to the event, let alone the adverts and constant updates in the traditional and online media.